"we spent $250 million and three years before we saw one shot that proved that what we set in motion was going to work! the shot was the closeup of neytri looking at jake, everybody thinks she is going to shoot him with her bow, but she decides not to. you can see that decision play out in her eyes, she was alive, she looked real...we saw the scene and realised this was going to work. but we had to do it with 2600 other shots. we managed all this in 18 months..out biggest problem was marketing because we didn't have a tom cruise or a brad pitt nor was it part of a franchise like spiderman.
3D is not the success of avatar, i believe avatar works because of it's storym, it's characters and actors who touched the hearts of people.."
